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Safety 1st

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Our story begins in the early ’80s when our Founder, Michael Lerner was inspired to pursue a business opportunity in safety signs for car windows after a nerve-wracking trip driving his 18-month old nephew home. Today, our company which he named Safety 1st, continues to sell that original “Baby on Board” sign which has since graced millions of parents’ car windows.

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PO Box 2449 Brighton North 3186,
Victoria, Australia. Ph: 03 9505 0216
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